I think we have been very effective in communicating a star image as part of a campaign. Obviously the star image that we wanted to promote is a new artist and not a well known one. We have been trying to create our star image to be creepy and weird at the same time and the main point was all about identity and being an individual and not following others. His look helped us to show it to the audience as he was wearing a white hospital costume.
I also feel like I have given the campaign a unique selling point through the star image as our music video doesn't follow the conventions as a man hanging from the ceiling is something very unusual. I think that it is good that it doesn’t follow the typical conventions of music videos as it makes the audience want to finish watching it and find out what is going on. We thought that our music video can attract people in a way that our main artist is unique. We wanted our audience to engage with the text of online media which helps spread, circulate and distribute meaning amongst fans.
We also wanted the audience to know who the DJ artist of our album is, so we put him on the back of our digipack. I think that it is really important to have his face somewhere as the publicity of the campaign is an effective way ensures that the artist will become popular and have many fans. I think that our campaign doesn’t really show the meaning of the song because if you think nature and mentally ill person have nothing in common but there is still this sense of being unique and have its own personality and not being like anyone else.
I think that the circulation of the campaigns across the audience will help to spread our artist’s name which will help me with marketing and promotion of the album.
No comments:
Post a Comment