What is a focus group?
A focus group is a small, but demographically diverse group of people whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product or something else to determine the reactions that can be expected from a larger population.
We have created some questions for our focus group.
1). What is your gender?
2). How old are you?
3). Have you seen a concept of a hanging man in any other music video?
4). Is the hanging man in any other music video?
5). Is the hanging man/underwater worms putting you off?
6). Do you think that the mad theme is presented in a good way?
7). Do you think that the hanging man is the artist or the DJ?
When we were gathering our audience feedback we received very different ones and every single person liked different things. Some people enjoyed the dancer some found a hanging man an interesting part of the music video. Usually, most of the videos have a narrative, ours doesn't and some people didn't understand that the DJ is something that is in the head of a hanging man. Overall I think that people enjoyed watching our music video and found it interesting and entertaining.
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