Evaluation task 3- What have I learned from my audience feedback?

Focus group

What is a focus group? 

A focus group is a small, but demographically diverse group of people whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product or something else to determine the reactions that can be expected from a larger population.

We have created some questions for our focus group.
1). What is your gender?
2). How old are you?
3). Have you seen a concept of a hanging man in any other music video?
4). Is the hanging man in any other music video?
5). Is the hanging man/underwater worms putting you off?
6). Do you think that the mad theme is presented in a good way?
7). Do you think that the hanging man is the artist or the DJ?

When we were gathering our audience feedback we received very different ones and every single person liked different things. Some people enjoyed the dancer some found a hanging man an interesting part of the music video. Usually, most of the videos have a narrative, ours doesn't and some people didn't understand that the DJ is something that is in the head of a hanging man. Overall I think that people enjoyed watching our music video and found it interesting and entertaining.

YouTube statistics

Here are some YouTube statistics on our music video.
The first screenshot shows the dates when the music video was watched by different people and when was the highest interest in it and when was the lowest.



This table shows how many males and females watched it and what their age was.



This screenshot shows the total watch time in minutes, how many views there were and also how many males and females watched it.



This table shows the countries where the video was watched, watch time in minutes, how many views, average view duration and average percentage viewed.



Here is just a general information that includes top geographies, gender, traffic sources and playback locations.

Evaluation task 2

Evaluation Task 2 

Conclusion for evaluation task 2

I think we have been very effective in communicating a star image as part of a campaign. Obviously the star image that we wanted to promote is a new artist and not a well known one. We have been trying to create our star image to be creepy and weird at the same time and the main point was all about identity and being an individual and not following others. His look helped us to show it to the audience as he was wearing a white hospital costume.

I also feel like I have given the campaign a unique selling point through the star image as our music video doesn't follow the conventions as a man hanging from the ceiling is something very unusual. I think that it is good that it doesn’t follow the typical conventions of music videos as it makes the audience want to finish watching it and find out what is going on.  We thought that our music video can attract people in a way that our main artist is unique. We wanted our audience to engage with the text of online media which helps spread, circulate and distribute meaning amongst fans.

We also wanted the audience to know who the DJ artist of our album is, so we put him on the back of our digipack. I think that it is really important to have his face somewhere as the publicity of the campaign is an effective way ensures that the artist will become popular and have many fans. I think that our campaign doesn’t really show the meaning of the song because if you think nature and mentally ill person have nothing in common but there is still this sense of being unique and have its own personality and not being like anyone else.

I think that the circulation of the campaigns across the audience will help to spread our artist’s name which will help me with marketing and promotion of the album.