Task 1 part1-In what ways do your media products use, develop or challenge real media products?

The term convention means the familiar and predictable forms and techniques used by the media to communicate certain ideas or to convey a desired impression. I would say that my music video does challenge the forms and conventions of a proper music video. I wouldn’t say that my music video contains elements that people would expect to see in a typical music video. While filming we had to make sure that we have a wide range of different shots to choose from. The main focus in the video is the performance of the artist when he is hanging down from the ceiling and his singing. I will need to compare our CD pack artwork, website and video to the real music video examples. It would be really interesting to see whether they adhere to the same conventions or subvert them.