Task 1 part 4 -In what ways does my website use, develop or challenge forms and conventions of real website?

Our website does not have any similarities with our CD digipack, as there is no nature pictures or anything like that. Our website is quite dark and it has some similarities with Eminem website. Looking at the very front pages of the website, ours is slightly different as again it contains something to do with nature-sky. We wanted to make a link between the CD cover and between the website. I also think that the colour of our website symbolises the gender of an artist. I think that it is one of the main examples of how to differentiate who the artist is. In our case, it is clearly seen that it is a male artist, as the colours are dark.



Something that both pages have on their first pages is the latest work of the artist, which is ideal because it advertises both aspects of our campaign in one feature. The music video is also a good way to show what their latest song is.

I have also found that both websites have a shop in common. Talking about how we laid oud ours is that we have the price and the price is not as high as on Eminem's. Obviously, because our artist is not as famous as Eminem and secondly because our artist doesn't have a huge audience and people are not ready to pay a lot of money. Under a price, there is a small description of what the product is and then there is a possibility to choose a size, colour and a quantity.

Task 1 part 3- In what ways does my digipak use, develop or challenge forms and conventions of real digipak's?

Here is the finished version of our digipack.



When creating an album cover, it is crucial that on the front cover there is a name of the artist and as you can see we followed that rule. There is a difference in the size of text between the name of the artist and between the name of the album. It is done on purpose as it is easier to recognise who the artist is. Some artists prefer their face to be on the front page, we did not want to do that and did not use our singer's face at all. We have only used one of our artist and we put him on the back cover.
Here are some examples of digipacks and on most of them we can see face of the artist.

Here are the front covers of two albums. One if the front cover of our album and the second one is of Flume. I was doing research on him earlier in my blog and me together with my group were 100 percent sure from the beginning that we want something similar. So, that is what we have done. The concept is similar and the main idea is to use nature. 

I have also done some research on another artist Flora Ep. Her CD cover looks very similar to ours as she also included nature as we did.

Task 1 part 2 - In what ways does my music video use, develop or challenge forms and conventions of real music video?

Close-ups, framework and shots





Mise en scene






Editing





Overall, I wouldn't say that our music video adheres to all the conventions of a real music video and it rather challenges them. There might be some predictable shots in our music video but otherwise while you are watching it it makes you think and ask a lot of questions.

Task 1 part1-In what ways do your media products use, develop or challenge real media products?

The term convention means the familiar and predictable forms and techniques used by the media to communicate certain ideas or to convey a desired impression. I would say that my music video does challenge the forms and conventions of a proper music video. I wouldn’t say that my music video contains elements that people would expect to see in a typical music video. While filming we had to make sure that we have a wide range of different shots to choose from. The main focus in the video is the performance of the artist when he is hanging down from the ceiling and his singing. I will need to compare our CD pack artwork, website and video to the real music video examples. It would be really interesting to see whether they adhere to the same conventions or subvert them.

Our website

Here are some screenshots from our website and also a link to it.
http://teddybensted15.wixsite.com/mysite-1/tour

Digipack cover

Teddy had a big collection of underwater photographs that he took, so we thought that we can use them for our digipack cover. We had to make sure that his photographs link to the artist we had created. All these photographs really reminded me of my favourite artist's CD covers-Flume. His CD covers contain flowers which is quite similar to Teddie's photos. From the very beginning, the main idea was to create something calm and with the use of nature, again just like Flume did. I think that it is going to look great on our CD cover and have a clear connection between the artist and our pictures.




Here is a final version of our CD cover.